Transforming Africa's Agribusiness

Farmer on Fire Global Consultancy, founded and led by Kenyan agripreneur Wangari Kuria, is a trailblazing organization dedicated to eradicating hunger and promoting sustainable food production across Africa. As a farmer, aggregator, and value chain specialist, Kuria brings hands-on expertise to her role as CEO. Her platform combines grassroots agricultural training with digital tools to empower smallholder farmers—especially women and youth—while transforming public perception of farming through her widely followed, engaging online videos. The organization delivers capacity-building programs that improve productivity, reduce barriers to agribusiness entry, and strengthen rural economies.

The idea for Farmer on Fire emerged from Wangari’s frustration with Kenya’s persistent hunger crisis despite its abundant natural resources. Today, the organization connects more than 50,000 farmers with key partners like AGRA, Heifer International, John Deere, and the Ministry of Agriculture. It also runs specialized programs like a single-mother farming project in Kajiado County and a collaboration with Global Citizen and Period Co. to distribute reusable menstrual underwear, advancing gender equity and health. As an accomplished author, Kuria shares practical knowledge through books such as How to Start Farming and Mushroom Farming Business, guiding aspiring agripreneurs toward profitability.

For her transformational work in agriculture, food security, and inclusive development, Wangari Kuria has received prestigious honors including the 40 Under 40 Africa Award and the Global Citizen Prize. These accolades reflect the broad impact of Farmer on Fire—from policy advocacy and market linkage to inspiring the next generation of African farmers. By fusing education, empowerment, and innovation, the consultancy is redefining what’s possible in African agribusiness.